Cristiano Ronaldo, the star player for Portugal and Al-Nassr in Saudi Arabia, has taken an important step into the business world with an investment in Perplexity, an artificial intelligence (AI) platform that is emerging as a direct competitor to ChatGPT. The collaboration was announced via a video on social media in which the Portuguese presented the ‘Perplexity x CR7’ experience, highlighting his role as an investor and brand ambassador.
Cristiano Ronaldo’s move into technology with Perplexity joins other business ventures held by the Portuguese star such as hospitality and health, joining a trend of athletes who have joined high-growth investments.
Cristiano Ronaldo and Perplexity: a strategic alliance in Artificial Intelligence
Since April 3, 2025, Cristiano Ronaldo officially presented his collaboration with Perplexity where he demonstrated his commitment to innovation with a forceful message.
This artificial intelligence has been valued at $20 billion, growing rapidly and offering real-time answers through its AI engine with more than 10 million weekly queries, making it a useful tool for professionals and content creators, which has positioned it as a direct competitor to ChatGPT in which CR7 has provided global visibility.
How does Cristiano Ronaldo plan to integrate AI into his sporting legacy?
The collaboration includes an experience called ‘Perplexity x CR7’ in which fans can explore Cristiano’s footballing career in a comprehensive digital hub, a project that combines technology and sporting history in which fans can interact with the records, achievements and highlights of Cristiano Ronaldo’s long career.Previously, the Portuguese star even confessed that he used the platform to prepare one of his speeches during the Portugal Football Globes:
However, Cristiano Ronaldo is now hours away from knowing his future at the 2026 World Cup in what could be his last World Cup and the biggest in history with 48 countries fighting to dethrone Lionel Messi’s Argentina.
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