Troy Aikman didn’t need fireworks or long speeches to celebrate the Fourth of July. The legendary Dallas Cowboys quarterback simply posted an Instagram story. What did it show? A cold bottle of his beer brand, EIGHT, and a small sticker that read: “I love America.”
The image spoke for itself. Aikman, who led the Cowboys to the top in the ’90s, proved once again that he knows how to make an impact-even off the field. This time, he did it from his current arena: the world of health-conscious beers.
EIGHT: A beer with purpose
The beer he chose for his message wasn’t a random pick. EIGHT is the brand he launched himself as a cleaner, more mindful option in the industry. No sugar, no corn syrup, no strange additives-just real ingredients. Aikman has made that clear in several posts where he openly calls out big brands for using what he refers to as “unnecessary fillers.”
“The sugars in our diets are damaging Americans’ health,” he says in one of his recent videos. He’s not just selling beer-he wants to change how people consume it. EIGHT stands for that mission: a drink made for those who care about what they put into their bodies.
The number 8 has a story for Aikman
Number 8 was the jersey Aikman wore throughout his career with the Cowboys. Today, that same number is at the center of a legal dispute with Lamar Jackson, current quarterback for the Baltimore Ravens, who is also seeking to trademark a brand tied to “8.”
Both filed trademark applications, pushing the competition beyond the field and into the world of intellectual property. But while the legal battle unfolds, Aikman remains focused on his project. EIGHT is already being distributed in Texas and Oklahoma-and it’s just getting started.
Aikman and Joe Buck
To continue promoting the brand, Aikman teamed up with a familiar face: his former broadcast partner Joe Buck. In a video posted to Instagram, the two reunite at a bar. Buck, always sharp, sits next to Aikman, offers him a beer, and in between jokes, they end up promoting EIGHT with great chemistry and humor.
More than an ad, it was a nod to fans who remember them as a TV duo-and also a heartfelt way to connect with those who have followed Aikman for decades.
Read the full article here
