Carlos Alcaraz’s rise has been meteoric, to say the least. Just three years passed between his first victory in a Challenger tournament in 2019 and his first Grand Slam title in 2022. With prize money and sponsorships, Alcaraz’s net worth rose almost at the same rate as his position in the ATP rankings.
According to specialized media such as Celebrity Net Worth, Sportskeeda, and Essentially Sports, the net worth of the Spanish tennis player would be between $40 million.
The Spaniard’s best prizes to date have been the $2.6 million he took home along with the title at the 2022 US Open and the £2.35 million ($3 million) he won by taking the Wimbledon 2023 final. Also Roland Garros 2024 ($2,4 millon) and Wimbledon 2024 ($3,45 millon), and Roland Garros 2025 ($2,55 millon)
How much does Nike pay Alcaraz?
Success on the ATP Tour has brought Alcaraz major sponsorships. Among the most prominent are Rolex, BMW, Calvin Klein, Luis Vuitton, ElPozo, and ISDIN.
To date, the largest sponsor of the Spanish tennis player is Nike sporting goods brand. Alcaraz’s partnership with Nike dates back to 2015, and both parties renewed their agreement in 2020 for five years. Although the official figure is unknown, specialized media say it is around $1 million.
It is not usual for sponsors to reveal the figures of their agreements; however, last year rumors spread on the internet saying that Italian Jannik Sinner had signed a deal with Nike for 10 years and $150 million.
Although Sinner is undeniably talented, most experts say that if his contract reached such a figure, it would give Alcaraz enormous bargaining power when his contract with the clothing brand expires next year.
On the way to surpassing Federer and Nadal
Roger Federer, with a net worth of $550 million, and Rafael Nadal, who has a net worth of $220 million, are the wealthiest tennis players today.
However, Alcaraz seems on track to surpass them. Albert Molina, manager of the young Spaniard, is one of the best administrators on the circuit. His approach with Alcaraz has been to focus on the quality of sponsorships rather than quantity.
The brands linked to Alcaraz are relatively few, but outside of ElPozo and Turismo de Murcia, which he chose because they were from the player’s homeland, the rest are multimillion-dollar transnational companies.
The agreement with Nike that they will negotiate next year will be essential to determine the economic future of Alcaraz. Although everything will depend on his good progress on the ATP Tour, it is difficult to think of such a resounding fall that could keep him away from more and better sponsorships.
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