Caitlin Clark is redefining what it means to be a superstar athlete in America. Just a sophomore in the WNBA, the Indiana Fever guard has not only dazzled with her on-court performances but has also ignited a cultural movement that’s propelling women’s basketball into unprecedented territory.
Her appeal, influence, and reach are so profound that some analysts now argue she could soon become the most famous active American athlete.
During a recent episode of The Herd, analyst Nick Wright stirred the sports world by making a bold comparison. “Once Steph [Curry] and LeBron [James] retire, will there be an active American athlete more famous than her?” he asked. Host Colin Cowherd didn’t hesitate: “No.”
Wright went on to compare Clark’s fame to that of sports legends, asserting she may already surpass every active baseball, hockey, and even most NFL players-except perhaps Patrick Mahomes. She’s already eclipsed all but a handful of NBA stars in name recognition, he argued, and no one appears poised to catch her.
The Caitlin Clark effect is changing everything
The numbers back up Wright’s claim. Her June 14 matchup against the undefeated New York Liberty averaged 2.2 million viewers and peaked at 2.8 million-ranking as one of the most-watched WNBA games in history. The broadcast saw a 76% increase in viewership over the same time slot last year.
And Clark wasn’t just present-she delivered a breathtaking performance, scoring 32 points and draining three logo-range threes in under 40 seconds.
When Clark missed time due to a quad injury, TV ratings for Fever games dropped by 55%, according to Yahoo Sports. This drop highlights just how pivotal her presence is-not only to her team but to the entire league.
Dubbed the “Caitlin Clark Effect,” her influence goes far beyond television. Fever home games are selling out, sponsorship revenue has surged, and her jersey is among the most in-demand across all sports.
Merchandise sales and attendance across the WNBA have soared-viewership league-wide is up 14% this year alone.
She’s also bringing attention to other WNBA stars. Veterans like Breanna Stewart and A’ja Wilson, and rising names like Angel Reese, are all benefiting from the increased spotlight.
Clark’s impact is reminiscent of what Tiger Woods did for golf or Serena Williams for tennis. As Cowherd put it, “She’s literally changing the entire league economy.” If Nick Wright’s prediction proves accurate, Caitlin Clark isn’t just the face of the WNBA-she may soon be the most famous athlete in American sports.
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