As the WNBA continues to enjoy unprecedented growth in visibility, viewership and revenue, a pivotal crossroads looms just beyond the 2025 season.
The league’s current Collective Bargaining Agreement (CBA) expires at the end of the year, and discussions around a new deal are heating up behind the scenes.
Though it hasn’t become a dominant national sports headline yet, the outcome of these negotiations could reshape not only the WNBA’s future but also set a precedent for women’s sports at large.
The primary point of contention is clear: salaries. With increased revenue flowing into the league, thanks to television deals, rising attendance, merchandise sales, and headline-making rookies, the players are demanding a more equitable share of the pie.
And no one has done more to impact that revenue spike in the last two years than Indiana Fever guard Caitlin Clark.
Clark‘s arrival to the WNBA was seismic, boosting TV ratings, drawing massive crowds to road games, and energizing a new wave of fan engagement across demographics.
So while she isn’t a team rep or a member of the players’ union’s bargaining committee, Clark has made it clear she wants to be informed, involved, and present in these critical negotiations.
Clark’s at CBA meetings speaks volumes
Ahead of Indiana’s July 15 matchup, Clark spoke to reporters about the upcoming CBA discussions taking place in Indianapolis. Despite her rookie status in 2024 and not having an official role in the talks, she’s taking steps to be part of the league’s long-term evolution.
“Obviously, the meetings that are going to happen in Indianapolis are gonna be really important. And although I’m not our team rep or on the committee, I’m still trying to understand and engage as much as possible,” Clark said, per a YouTube video from Tony East.
She further emphasized her awareness of the significance of the moment, noting that this stretch in league history could define how future generations of players are treated and compensated.
“Obviously, this is my second year in the league, but also this is also a very important time for our league, and where it’s going to continue to grow. So I’m certainly looking forward to those meetings, and being in them. And I think everybody in our league is, to help these CBA talks to continue to move forward. So should be very important for us on Thursday,” she added, confirming she’ll be attending the meeting.
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