Brittany Mahomes has evolved into a multifaceted entrepreneur and influencer who blends style, fitness, and business savvy, proving she’s much more than an NFL spouse.
Over the past year, Brittany has leaned heavily into beauty and wellness partnerships, strengthening her presence in the influencer space.
Her latest collaboration with hair care brand @diviofficial reflects that momentum. The partnership, announced on social media, focuses on promoting hair serums and styling products designed for everyday use.
Brittany’s glam team, hairstylist @hairxbroooke and makeup artist @makeupbycookiek, recently showcased a photoshoot featuring five distinctive looks on Instagram, each capturing a different facet of Brittany’s evolving image.
“Here’s the thing about me and @makeupbycookiek, we did 5 looks and we slayed 5 looks baby,” the caption read. Divi’s official account echoed the excitement, sharing Brittany’s feature and celebrating the collaboration as part of its 2025 campaign.
For Brittany, these partnerships represent more than sponsorship deals. They’re extensions of a personal brand rooted in empowerment, health, and authenticity. Her Instagram presence connects with an audience that extends far beyond Kansas City fans.
Expanding her influence beyond the sidelines
Brittany’s evolution from fitness trainer to full-fledged businesswoman has been years in the making. Before her husband became the NFL’s most recognizable face, she carved out her own space as a certified fitness coach and co-owner of Kansas City Current, the NWSL team that has quickly become a model for women’s sports growth. Her involvement there showcased her understanding of how sports and business intersect.
That same entrepreneurial spirit drives her latest venture with Patrick. Just days before the Chiefs’ November showdown with the Denver Broncos, the couple announced a new partnership with fitness technology company WHOOP.
The deal merges the Mahomes‘ shared passion for health and performance with a brand that sits at the cutting edge of wearable data technology.
For WHOOP, adding the Mahomes name is a marketing win; for Brittany, it’s another step in solidifying her image as a modern, business-minded woman who balances family, fashion, and fitness with ease.
The partnership also positions her as a bridge between sports culture and lifestyle branding, a role that feels increasingly natural for someone who’s spent years at the center of both worlds.
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