Brittany Mahomes used her platform to celebrate one of college athletics’ most transformative stars, Texas Tech softball phenom Ni’Jaree Canady. The moment wasn’t random. It was inspired by a striking ESPN post showing Canady mid-roar, crimson braids trailing like a victory flag, following her shutout performance in the Women’s College World Series.
“Invest in women’s sports & athletes,” Brittany declared on her Instagram Story this week, adding her own caption: “Hell of a run @nija.canady.”
And what a run it’s been. Canady, who transferred to Texas Tech last year and inked a groundbreaking $1.05 million NIL deal with the Matador Club, has shattered expectations both on and off the field. That contract obliterated the old one, where top athletes were rarely clearing $200,000.
Her 2025 stat line tells the story of a generational force: a 1.11 ERA, 319 strikeouts, and 11 home runs, a true two-way threat who didn’t just earn her money, she redefined her sport.
Canady’s deal is more than a number
Boosters John and Tracy Sellers saw the vision early. “It’s a game-changer for softball… she could have gone anywhere, but she’s coming to Tech,” they said.
And that bet paid off. Not only did Canady carry Texas Tech to its first-ever Women’s College World Series appearance, but her deal was renewed for 2026 at $1.2 million, cementing her as a long-term face of the program and a symbol of equity in action.
For Canady, the impact stretches beyond accolades.
“If I’m even a little part of that [change], that’s my whole dream,” she said.
That’s precisely what Brittany Mahomes understood when she amplified Canady’s story. A former professional soccer player herself, Mahomes knows the weight of visibility.
Now a co-owner of the Kansas City Current, head of her own fitness brand, and co-founder of the ’15 and the Mahomies’ foundation with her husband, Patrick, Brittany is helping lead a movement, one where women’s sports are funded, elevated, and celebrated.
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