Brittany Mahomes is using her massive social media platform to champion fellow female entrepreneurs during a high-stakes offseason for her family.
On Tuesday, the 30-year-old influencer took to her Instagram stories to urge her followers to shop the newly launched Jena Sims x DIFF Eyewear collection.
Posting from a tropical beach retreat, Brittany shared several photos wearing the “cutest sunnies” on the market, specifically highlighting reflective black frames and purple mirrored lenses.
The shoutout serves as a reciprocal gesture of support for Sims, a model and the wife of PGA star Brooks Koepka, who has long praised Brittany’s “disruptive” impact on the sports and business worlds.
The public endorsement comes as the Mahomes family navigates a challenging period following Patrick Mahomes’ season-ending ACL and LCL surgery in late 2025.
While the three-time Super Bowl champion focuses on a rigorous rehabilitation program in hopes of a Week 1 return, the family has balanced his recovery with restorative “bonding time” in the sun.
Jena Sims’ “Blue Jean” inspired collection blends personal history with spring fashion
The collaboration between Jena Sims and DIFF Eyewear, which officially launched this week with a “buy one, get one free” promotion, features 11 unique designs heavily influenced by Sims’ personal aesthetic.
One of the collection’s standouts is a specific shade of teal used in the “Sims Bronco” polarized sunglasses. Sims revealed that the color is an exact match for her 1975 classic Ford Bronco, nicknamed “Blue Jean,” which she personally designed and built. The collection also includes the “Rookie” and “Hope” frames, offering a mix of oversized squares and cat-eye silhouettes that have already garnered significant attention from the “SI Swimsuit” community and fashion influencers alike.
“Jena Sims x DIFF is the collab for girls who are their own main character,” Sims shared in her launch announcement, emphasizing that the designs are meant to inspire confidence. The partnership is a milestone for Sims, representing her first-ever foray into eyewear design.
With Brittany Mahomes already showcasing the styles to her millions of followers, several pieces are reportedly trending toward an early sell-out as fans look to emulate the “offseason” looks of Kansas City’s most famous residents.
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