Ever since it was announced that he would be the artist to star in the Super Bowl halftime show, Bad Bunny was widely criticized. The detractors and skeptics predicted a disaster with his performance, but they were wrong. The NFL got what it wanted: an audience
According to reports, San Benito’s show was the most watched performance in the history of the league. This proves that the NFL has hit the nail on the head in its market research and analysis of possibilities to conclude that a figure of global impact captures a greater percentage of global interest.
According to the numbers and statistics, the show was a resounding success. This opens the door for the NFL to look for future internationally important artists outside the United States.
Bad Bunny rocked the Super Bowl
According to Roc Nation, which produced the Super Bowl halftime show, Bad Bunny’s performance became the most-watched NFL performance in history, with 4.157 billion views worldwide within the first 24 hours.
- This is the result of the NFL’s renewed vision to make the show oriented to a global audience and not just a local one. That’s why they have tried with artists such as Shakira, Jennifer Lopez and J. Balvin in 2020, The Weeknd in 2021 and Rihanna in 2023
After the success of San Benito, the league is expected to look for an artist of the same impact for the next Super Bowl. It is speculated that it could be BTS.
Donald Trump’s powerlessness with Bad Bunny
Before, during and after the Super Bowl halftime show, the US president strongly criticized the NFL for its decision to choose Benito. He referred to him as an artist who is not understood at all, dances in a disgusting way and is an embarrassment. In the end, the audience had the best word.
The Super Bowl halftime show is absolutely terrible, one of the worst in history! It makes no sense, is an affront to America’s greatness and does not represent our standards of success, creativity or excellence
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