Ayesha Curry has consistently proven she’s much more than just the wife of NBA superstar Stephen Curry. Known for her entrepreneurial spirit, Ayesha has built an impressive portfolio across multiple industries.
Her latest venture? A major new drop for her skincare line, Sweet July Skin. On Thursday, she took to Instagram to tease the upcoming launch, posting a message that hinted at something “juicy” coming on July 12.
This exciting announcement has left her followers eagerly anticipating the new products, signaling yet another big move for Ayesha’s expanding brand.
While Stephen Curry claimed the title of the NBA’s highest earner last season, amassing $155.8 million from a $55.8 million salary and $100 million in endorsements, Ayesha has been steadily building her own marketability and influence.
As the Golden State Warriors prepare for the 2025-26 season, Ayesha’s reach continues to grow alongside her husband’s success.
Sweet July Skin: A new chapter for Ayesha Curry
Ayesha Curry’s Sweet July Skin, launched in 2023, marks a fresh and exciting chapter in her entrepreneurial journey. The line merges her Caribbean culinary heritage with modern, science-backed skincare formulations. Ayesha’s commitment to transparency and product efficacy is at the heart of Sweet July Skin.
She takes pride in creating products “from scratch,” ensuring all ingredients are rigorously tested for both safety and performance. By combining traditional family remedies with cutting-edge scientific research, Ayesha is carving out a unique space in the beauty industry.
The skincare line is just one piece of Ayesha’s larger Sweet July brand, which encompasses a variety of lifestyle ventures. Her brand also includes a digital magazine, community events, a Santa Monica café (which opened in 2024), and now, Sweet July Skin. Ayesha has carefully curated this umbrella brand to reflect her passion for wellness, family, and community.
Ayesha’s career trajectory has been remarkable. After breaking into television and film, she launched a successful YouTube cooking channel in 2014. Her TV career skyrocketed in 2016 when she began hosting Ayesha’s Home Kitchen on the Food Network.
She also penned two New York Times best-selling cookbooks, The Seasoned Life and The Full Plate, which solidified her status as a culinary powerhouse.
Beyond business and media, Ayesha is deeply committed to philanthropy. In 2019, she and her husband co-founded the Eat. Learn. Play. Foundation, an initiative dedicated to childhood literacy, nutrition, and active play. To date, the foundation has invested over $72 million to support underprivileged children.
As Ayesha prepares for the July 12 release of Sweet July Skin, it’s clear she’s just getting started. With her brand continuing to expand and evolve, this new skincare drop is just one more exciting step in her ever-growing empire.
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