Ashton Jeanty is the top running back prospect for the 2025 NFL Draft. After a successful career with the Boise State Broncos, some analysts believe the running back will have an immediate impact in the NFL, cementing his status as a budding star and significantly padding his bankroll in the process.
The 21-year-old has quickly became one of the most exciting players in college football. His exceptional performances on the field earned him recognitions such as the Mountain West Offensive Player of the Year in 2023, the Maxwell Award, and the Doak Walker Award in 2024.
Not only that, his charisma and talent attracted lucrative endorsement deals, making him one of the college players with the highest net worth and elevating his NIL (name, image, likeness) value.
What is Jeanty’s NIL?
According to CRIX11, Jeanty’s NIL value reached $1.12 million even during his time at Lone Star High School. By his junior year at Boise State in 2024, the figure had risen to $1.86 million.
Through December 2024, Jeanty’s endorsement portfolio included deals with the underwear brand SAXX, the luxury goods retailer Hal Davis Jewelers, the Campus Ink NIL Store, and the Boise Hawks independent baseball team.
Although the deal with SAXX extends only through the 2025 draft, there’s no doubt that even larger endorsements await the young running back once he reaches the NFL, especially if his career has the impact analysts predict.
What’s next for Jeanty in the draft?
Most analysts agree that the New England Patriots will select Jeanty with the fourth overall pick in the draft this Thursday, April 24. But if the Pats pass on him, the Las Vegas Raiders won’t let him slip past the sixth pick.
Although Jeanty has received some harsh criticism due to his size, there’s no doubt he’s one of the top prospects in this draft. His NFL career will not only be successful but will also significantly increase his net worth.
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