Angel Reese has already made an impression in the WNBA with her presence on the court, but now she’s stepping into a new spotlight – personal branding.
On Wednesday, the Chicago Sky rookie unveiled her first-ever personal logo, a striking “A” design that forms a major part of her ongoing partnership with Reebok.
The logo reveal comes as part of Reese‘s evolving identity as both an athlete and a cultural figure.
The “A” itself is sharp, minimalist, and symbolically rich, representing not just her name but the poised, confident image she brings to the game and her off-court endeavors.
In a post celebrating the launch, Reese expressed her excitement with a heartfelt message:
“Sorry just had to ‘double’ back… LOGO SO FIRE! It’s like my momma named me so perfect (after her of course) because she knew this moment would come!! LOVE LOVE LOVE.”
Reese, who starred collegiately at LSU and led the Tigers to a national championship, signed with Reebok in late 2023.
Shaquille O’Neal, a central figure in Reebok’s basketball relaunch and a mentor to Reese, played a key role in bringing her to the brand.
The partnership aims to position Reese as a leading face of the company’s future, and with the debut of her personal logo, she’s living up to that billing.
Fans react to Reese’s sleek branding debut
Reese‘s logo instantly caught fire on social media, with fans applauding its clean design and deeper meaning. “Angel Reese got the best logo of all the women!” one user exclaimed.
Another noted, “I very much missed all the details in @Reese10Angel’s logo. My God it’s so good.” Others praised her for making strong moves in both sports and style, saying, “Angel continues the level up as she pushes towards solidifying herself in the fashion & sports apparel space!”
One fan added simply, “Wow what an original logo. Well done!” – a sentiment that summed up the widespread approval her announcement received.
While her rookie WNBA season has had its share of ups and downs, including a rough outing against the New York Liberty, Reese continues to grow her profile off the court.
From her social media presence to her endorsement deals, the 6-foot-3 forward is quickly becoming one of the most marketable young athletes in women’s sports.
Reebok’s investment in Reese mirrors a larger trend of brands aligning with next-generation athletes who bring more than just talent, they bring influence.
And for Reese, whose charisma helped elevate women’s college basketball into the national spotlight, the new logo is more than a design, it’s a symbol of her ambition and her brand power.
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