Alisha Lehmann, the Swiss Juventus Women’s superstar and social media sensation, has fans swooning over her bold new underwear brand deal, showcasing her signature confidence and style in a sizzling campaign that blends athleticism with high fashion-proving once again why she’s one of the most electrifying figures in women’s soccer, both on and off the pitch.
Alisha Lehmann continues to captivate soccer fans worldwide, not just for her high-profile transfer from Aston Villa to Bergamo last season or her striking beauty, but also for her magnetic off-field presence-especially after her recent split from Juventus midfielder Douglas Luiz, which has put the now-single Swiss star back in the spotlight as she dominates both the pitch and fashion campaigns with her fearless style.
She fnds herself at the center of heated debate, with critics arguing she prioritizes influencer fame over her soccer career-flaunting glamorous photoshoots and brand deals while her on-field performances take a backseat. Yet her massive fanbase fires back, insisting she’s redefining what it means to be a modern athlete by unapologetically embracing both sports and style. Whether seen as a trailblazer or a distraction, one thing’s clear: Alisha owns the conversation, and she’s playing by her own rules.
From her early days at Switzerland’s Young Boys to stints with Premier League clubs Everton, Aston Villa, and West Ham, Alisha Lehmann has built a solid career before signing a three-year deal with Juventus last summer-all while earning over 50 caps for the Swiss national team. Though her influencer persona sparks debate, her proves she’s more than just glamour; she’s a seasoned player with elite experience across Europe’s top leagues.
Since Alisha Lehmann’s playoff match against Inter Milan in late March, fans have noticed Douglas Luiz’s absence from her social media-with no joint photos sparking split speculation. While Lehmann remains secured at Juventus with three seasons left on her contract, Luiz faces an uncertain future, adding fuel to rumors that their once-high-profile relationship has quietly ended. The contrast in their career stability only deepens the mystery surrounding their status.
As Switzerland prepares to host this year’s Women’s European Tournament, Alisha Lehmann has joined forces with Maddli, the official Euro 2025 mascot, to promote education and sports through Maddli’s School of Football. The campaign targets young fans, using Alisha’s star power and Maddli’s playful appeal to show how academics and athletics can go hand-in-hand. With the tournament spotlight on her home country, Alisha’s partnership adds extra excitement to the event while championing the next generation of players.
Maddli’s School of Football, a program designed to get kids moving and learning with resources for parents, coaches, and teachers too. From school curriculums to local clubs, the initiative will roll out across Europe, using the tournament’s spotlight to inspire young athletes while teaching teamwork and discipline. It’s proof that the Women’s Euro’s legacy can outlast the final whistle-by keeping kids active and engaged long after the champions lift the trophy.
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