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Basketball

After 40 years, Caitlin Clark could repeat Michael Jordan’s $100 million success

News RoomBy News RoomJuly 3, 2025No Comments3 Mins Read
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When a player receives 1.2 million votes for the WNBA All-Star Game, it’s a cultural phenomenon. That’s exactly where Caitlin Clark stands today. With her record-setting vote total, Clark not only broke the WNBA’s all-time fan voting record, but also distanced herself from the rest of the league in a way that echoes only the legends.

The next closest in votes was Napheesa Collier with 1.17 million. Together, the two racked up more fan support than the next 30 players combined.

Clark‘s popularity is nothing short of seismic. She’s not only packing arenas and boosting viewership across the board, but she’s also driving a media narrative that refuses to die down.

However, along with that attention comes criticism and lately, a growing perception that she’s being unfairly targeted on the court.

NBA legends say the physical targeting only proves how important Clark has become

The incident that reignited the debate occurred during a heated matchup against the Connecticut Sun. While trying to dish out a pass, Clark was poked in the eye by Sun guard Jacy Sheldon. Many fans saw the moment as another example of Clark receiving excessive physicality without consequence. But some NBA greats saw it as a rite of passage.

“She get targeted, it’s like Jordan got targeted,” Paul Pierce said. Pierce referenced the now-famous “Jordan Rules,” the brutal defensive strategy the Detroit Pistons used against Michael Jordan during the late 1980s.

For Pierce, the connection between Clark and Jordan wasn’t just metaphorical-it was a direct parallel to how greatness is treated.

“They had the Jordan rules. When you so good, yeah, you gonna get targeted, it just is what it is. Like, come on, man, that’s you gotta like when you at a disadvantage,” Pierce added.

Kevin Garnett, never one to sugarcoat reality, agreed wholeheartedly.

“It’s a privilege, though. It’s a privilege to be in a position where others are hating on you. And when others are hating on you, that mean you’re doing something right, you know what I’m saying,” Garnett said.

And therein lies the paradox. On the court, opposing teams appear to be throwing everything they can at Clark to knock her off rhythm. But off the court, fans can’t get enough of her.

She’s dominating jersey sales, social media impressions, television ratings, and now All-Star voting. The crowd adores her just as much as defenders loathe guarding her.

Clark’s PE drop foreshadowed the frenzy for her signature sneaker

When Nike released Clark‘s special edition Kobe 5 Proto PE, it sold out in minutes. Thousands of fans waited online, only to find the limited run of 13,000 pairs vanished before they could click “purchase.” The backlash was swift and vocal. While some praised the sleek design, others criticized Nike for underestimating demand. But if anything, that frenzy showed Clark‘s true selling power.

The feverish response mirrors what happened nearly 40 years ago when Nike launched the Air Jordan 1 in 1985. Back then, Nike expected $3 million in sales over the first three years. Instead, they made over $100 million in the first year. Now, sneaker analysts are wondering if lightning can strike twice.

Clark‘s signature line is expected to debut with her own personal logo later this year, possibly around November or December. If the PE was a stress test, the signature release might be the full-scale explosion. Women’s basketball has never seen this kind of consumer anticipation.

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