This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once produced. Adidas shared an old tweet from 2015, showcasing their special Christmas jerseys for NBA teams, with the caption: “The day was great but better when we had these.”
The tweet quickly went viral, as fans and basketball legends alike fondly remembered the colorful, festive jerseys that had become a beloved part of the holiday season. Adidas’ post was a clear dig at Nike, which took over as the NBA’s official uniform provider after the 2016-17 season and discontinued the tradition of special Christmas jerseys.
One of the most prominent voices to react was NBA superstar LeBron James, who expressed his disappointment on social media. He tweeted, “Not having Xmas day unis anymore really sucks! That was a great feeling walking into the locker room and seeing those. It was really like receiving a [gift emoji]! Whomp whomp!”
This could start a revolution
LeBron James’ comment resonated with many fans who shared their nostalgia and longing for the return of the special uniforms. The festive jerseys from the Adidas era were not only visually striking but also added an extra layer of excitement to the Christmas Day games.
Fans cherished the unique designs and the holiday spirit they brought to the basketball court. As the tweet circulated, many began to wonder if Nike and the NBA would consider bringing back the tradition.
Adidas’ bold move to rekindle the memory of their Christmas jerseys has reignited the debate over whether the NBA should bring back the special holiday uniforms. While Nike continues to hold the exclusive rights to design and manufacture NBA uniforms, the public outcry has put pressure on the league to reconsider. As the NBA and Nike partnership extends through 2037, it remains to be seen if the special Christmas jerseys will make a comeback.
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