Jannik Sinner has just written another historic chapter in his career after winning Wimbledon once again on the Centre Court at the All England Club, a victory that confirmed his dominance in world tennis and kept him at the top of the ATP rankings. The Italian defeated Alexander Zverev in a highly demanding final and secured his fifth Grand Slam title, a number that reflects the magnitude of the moment he is experiencing.
But while Sinner continues to collect records on the court, there is also a figure away from tennis who has sparked the curiosity of fans: Laila Hasanovic. The Danish model and entrepreneur has become a familiar presence at some of the biggest tournaments in the player’s career, although her own story began long before she appeared alongside the Wimbledon champion.
Much before tennis, she had already built her own path
Laila Hasanovic was born in Kolding, Denmark, and from a young age found in modeling the career she wanted to pursue. Her first campaign came when she was just 16 years old, an opportunity that opened the door to work with different fashion brands and build a career that continued to grow.
Her name gained greater recognition after competing in Miss Denmark, where she represented Greenland and finished among the finalists. That experience led to new projects with international brands such as Tommy Hilfiger, Prada Beauty, and Armani Beauty, while also allowing her to develop a professional career between cities like Copenhagen, Paris, and Milan.
From the runway, she also made the jump into business
Over the years, Hasanovic decided to expand her career beyond advertising campaigns. She founded NRD55, a tanning products brand developed in Denmark, where she also serves as creative director.
The project has grown alongside her public image and recently took another step forward with its expansion into other European markets. At the same time, her presence on social media has continued to grow through content focused on fashion, travel, and lifestyle, turning her into a figure followed by hundreds of thousands of people.
A relationship that has remained away from the spotlight
The story between Laila Hasanovic and Jannik Sinner began attracting attention when the two were seen together in 2025. Over the following months, their public appearances became more frequent until the tennis player himself confirmed the relationship by publicly thanking her for her support after winning the Vienna tournament.
Since then, the couple has chosen to maintain a discreet profile. They rarely share posts together and have avoided turning their private life into part of their media exposure, a decision that stands out in an era dominated by social media.
Today, as Jannik Sinner continues writing new pages in tennis history, interest in Laila Hasanovic keeps growing. And although her relationship with the world number one has increased the attention around her, her journey shows that her name already had its own place long before reaching the tennis courts.
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