Kansas City Chiefs standout Travis Kelce isn’t just dominating on Sundays on the gridiron. With his upcoming marriage to Taylor Swift, the tight end is building an empire off the field that continues to grow at a rapid pace. As the three-time Super Bowl champion prepares to return for one more season in 2026, he’s making headlines in an entirely different arena: global fashion.
The latest move in his expanding portfolio sees Kelce stepping into a high-profile partnership with iconic American brand Tommy Hilfiger, marking yet another milestone in his already impressive off-field résumé.
“introducing Travis Kelce as Tommy Hilfiger‘s newest global brand ambassador and creative collaborator,” announced the official X account of Tommy Hilfiger.
Known for his presence both on and off the field, he brings a new perspective to timeless American style, blending confidence, individuality and a modern point of view. from the field to the front row, this is just the beginning.”
The announcement, which dropped on Sunday, featured images of Kelce wearing a white, black, and red striped sweater while posing alongside the brand’s founder, Tommy Hilfiger, formally cementing the collaboration.
Hilfiger himself praised the partnership, emphasizing the tight end’s cultural impact.
“Travis Kelce is one of the magnetic figures in sport and culture today,” Hilfiger said.
“He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.
“I’m excited to see how he brings his fearless, fun-loving, and bold take on Prep Made Current to fans around the world.”
Expanding a brand beyond football
As part of his role, Kelce will be heavily involved in campaigns, events, and even co-designing collections for the New York-based fashion house.
While the official announcement has already created buzz, the campaign shoot is scheduled for next month in New York City, with a full rollout expected in autumn/winter and continuing through spring 2027.
The collection will primarily focus on menswear, shaped through Kelce‘s personal style lens-particularly his well-known tunnel fits, which have made him a fashion standout among NFL players.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” said Kelce.
“Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and, over the years, have respected its ability to be classic and consistent while still evolving.
“Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”
The collaboration aligns perfectly with Tommy Hilfiger‘s strategy of tapping into sports, entertainment, and celebrity figures to reach untapped audiences across the world.
With Kelce‘s massive popularity – boosted further by his high-profile relationship with global pop superstar Swift – the partnership is expected to significantly expand the brand’s reach across multiple demographics.
A proven track record in business
This isn’t Kelce‘s first venture into fashion or business. Since entering the league in 2013, he has steadily built a diverse portfolio of projects and investments.
He co-hosts the wildly successful New Heights podcast with his brother Jason Kelce, which has quickly become one of the most popular sports podcasts.
In fashion, he previously collaborated with American Eagle in August 2025 on the AE x Tru Kolors line, where he served as a creative director. That partnership blended his personal brand, Tru Kolors-originally launched in 2019-with mainstream retail appeal.
Additionally, his campaigns have spotlighted young athletes from diverse backgrounds, including names like Suni Lee, A’ja Wilson, Drew Holiday, and Jeremiah Smith, reinforcing his commitment to representation and culture.
All signs point to this latest move with Tommy Hilfiger being another major success. With his growing influence across sports, fashion, and media, Kelce is no longer just an elite tight end, he’s a full-fledged brand.
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