Tom Brady, the seven-time Super Bowl champion, has been named the newest global brand ambassador for SharkNinja, Inc., a leading manufacturer of home appliances.
The announcement marks a significant step in Brady‘s post-football career, aligning him with a company recognized for innovation in consumer products.
To celebrate the partnership, Las Vegas Raiders co-owner Brady launched a campaign inviting fans to “roast” him on social media for a chance to win the Ninja CRISPi PRO Countertop Glass Air Fryer.
“After my first roast, I thought I was done getting roasted for a while,” Brady declared. “I love engaging this way with fans, whether they’re roasting me or roasting wings.
“What drew me to SharkNinja is that same spirit of connection. They listen to their consumers and turn that feedback into innovative products that truly solve problems.”
The campaign playfully referenced Brady‘s prior experience as the subject of a Netflix roast in 2024, where comedians and celebrities poked fun at his career and personal life.
While the roast generated entertainment, it also presented challenges for Brady on a personal level.
Reflections on the 2024 Netflix Roast
During the special, figures including Kevin Hart, Jeff Ross, Nikki Glaser, and Kim Kardashian delivered jokes about Brady‘s career, relationships, and former teammates. The event drew both public attention and private scrutiny from those closest to Brady.
Brady reflected on the experience during a May 2025 interview on Logan Paul‘s Impaulsive podcast.
“I loved when the jokes were about me, but I didn’t like how it affected my kids,” he continued.
“So it’s the hardest part about it, the bitter-sweet aspect of when you do something that you think is one way and all of a sudden you realize I wouldn’t do that again because of the way it affected, actually, the people who I care about the most in the world.”
He acknowledged that while he could separate himself from the humor, the reactions of his children made the experience more challenging. Brady described the episode as a “parenting mistake” and emphasized the importance of protecting his family from unintended consequences.
Despite these reflections, Brady maintains that engaging with fans and embracing humor remains an important aspect of his public persona. The SharkNinja collaboration allows him to connect with a broad audience while highlighting a product that emphasizes practical innovation.
Brady’s involvement with SharkNinja
Brady‘s involvement with SharkNinja will extend beyond social media engagement. He is expected to participate in marketing campaigns, product demonstrations, and promotional events throughout 2025 and 2026.
The partnership combines his high-profile reputation with the company’s commitment to creating consumer-friendly solutions.
This collaboration represents a new chapter for Brady, demonstrating his ability to pivot from professional athletics to brand partnerships while remaining conscious of personal and family considerations.
By openly addressing the challenges posed by the Netflix roast, he underscores a commitment to personal growth and accountability.
Through the SharkNinja campaign, Brady continues to leverage his influence to engage audiences meaningfully, combining humor, accessibility, and professional discipline.
The partnership also reflects a broader trend of athletes transitioning to media and brand roles while navigating the balance between public visibility and private life.
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