Travis Kelce has been a top NFL star for a long time. However, in the last year, the Kansas City Chiefs tight end’s net worth shot up. Once at about $40 million, it’s now near $90 million, same as his teammate, Patrick Mahomes, who has won the NFL MVP twice.
This jump is largely due to Kelce’s strong game play and a big new deal with the Chiefs. Yet, some say another big push comes from his romance with Taylor Swift. The star singer, seen at NFL games, has made Kelce more known, not just to sports fans.
A big money boost
In October 2023, Kelce’s worth was about $40 million. By mid-2025, that had more than doubled. A big part of that was his two-year, $34.25 million contract in August 2024, the biggest then for a tight end. This deal had $17 million sure to come. But Kelce also makes a lot off the field.
In 2023 alone, he made $35 million from ads, signing with big names like Bud Light and Nike. Pfizer gave him almost $20 million, a deal that left many fans apparently shocked. With Swift by his side, his fame grew, and more brands wanted to work with him.
Kelce isn’t just about sports. He and his brother, Jason, run a big podcast called “New Heights,” which got a $100 million deal with Amazon Wondery. He’s also been in some shows, and even a movie with Kevin Hart. He started Kelce Jam, a big music and food event, and has put money in drinks and a wellness brand. He’s also in fashion with Tru Colors.
The “Taylor Swift Effect“
Kelce was already doing well, but dating Swift has sped things up a lot. The singer brought new fans to the NFL games, not just for the sport but to see her too. She’s said to add $5 million a year to his deals. He’s also become a top-searched athlete, growing his social media accounts by 400%.
“He’s at the top of two worlds,” said a marketing head. “Swift’s big reach has taken him beyond just sports.“
Their link even helped bring more young women to watch NFL, making ads cost more during Chiefs games. Kelce has turned into a major marketing force.
Chasing Mahomes closely
Before, Mahomes was the main star in money and game. His net worth, from a huge $450 million deal and other agreements with big brands, was $90 million.
Now, Kelce has reached that too. While Mahomes is still a top player, Kelce shows that side moves, fueled by fame and smart moves, can match sports success.
He is not stopping. With a new important season coming and his fame high, he’s setting the path for what a modern star can be: an athlete, entertainer, investor, and icon.
And Swift? They are still seen out a lot, at events, and doing good together. Whether they stay together or part, Kelce’s spot as a top name in America looks firm. Some even say a wedding announcement could be happening soon… We will have to follow closely too
One thing’s clear: Travis Kelce did more than catch footballs, he caught the big moment.
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