Since the NFL was founded in 1922, the league has been widely known as a male-dominated sport. But in recent years, the audience has drastically changed – and there’s one person who deserves much of the credit: music superstar Taylor Swift, also Travis Kelce’s girlfriend.
Marissa Solis, the NFL’s senior vice president of global brand and consumer marketing, surprised many when she announced during last February’s Super Bowl that 47 percent of the league’s TV audience is now women – something that would have been unimaginable just a few years ago.
Swift bringing women to the NFL
NFL TV personalities Erin Andrews and Charissa Thompson recently touched on Swift’s impact on the league and how women are now almost as interested in the sport as men.
“Our ratings are up for women, which is huge for us,” Andrews said. “What’s really cool is that women aren’t as afraid. Listen, America’s Game of the Week, which is the game I do on Sundays – the demographic is split down the middle. It’s one of the highest-rated shows for women out there, which is amazing for us.”
“But I think the casual fan doesn’t feel as afraid to watch professional sports right now – to watch the NFL – because, well, our girl Taylor helped out with that. It’s cool,” Andrews added. “We’re excited. We want casual fans, we want fans who know a lot. Listen to the podcast, watch our broadcasts – we’ll help teach you the game,” he concluded.
Read the full article here
