Super Bowl LX is just around the corner, and with it comes the wave of commercials that companies traditionally unveil to promote their services with maximum creativity during the game that crowns the NFL champion.
The New England Patriots will face the Seattle Seahawks this coming Sunday, February 8, 2026, to determine the new king of the league. Along with the game itself, brands also battle for viewers’ attention, aiming to emerge as winners thanks to a memorable commercial.
To achieve that goal, companies often enlist former or current athletes, models, and actresses to become fan favorites during commercial breaks. Everything is fair game when it comes to winning over football audiences.
One of the figures set to appear in those advertising spots is model and socialite Kendall Jenner, who got a head start by posting the commercial she filmed with Fanatics Sportsbook on her Instagram account this past Tuesday, January 27, 2026.
Kendall Jenner’s Super Bowl LX commercial
The theme of the commercial featuring Kendall Jenner revolves around the so-called “Kardashian Kurse.”
Any basketball player who dates me kind of hits a rough patch.”…”While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this? Modeling! This pool? Basketball boyfriend one. Missed the playoffs. Guess nobody was getting a ring in this house.
Jenner said.
Sophie Cunningham’s reaction to Kendall Jenner’s post
As expected, many people responded to Kendall Jenner’s post. Among them was Indiana Fever player Sophie Cunningham, who did not hesitate to leave her own comment.
The humor and personality in this> so so good.
Others who also reacted to Kendall’s comment included some of her closest friends, such as Justin Bieber’s wife, Hailey, and supermodel Gigi Hadid.
So genius.
Hailey wrote.
Bahahahha.
Hadid wrote.
Everything is set for Super Bowl LX
It will be this Sunday, February 8, 2026, when the NFL champion is decided at Super Bowl LX. The New England Patriots and the Seattle Seahawks will meet once again, with the latter hoping to avenge what happened back in 2015.
It is worth remembering that in that game, a single play at the end sealed the Patriots’ victory. Instead of running the ball with Marshawn Lynch, Seattle chose to throw, and the pass was intercepted, ending their hopes of winning the game.
Now the Seahawks have another opportunity to lift the Vince Lombardi Trophy, and they will do so against the same team that once denied them glory, giving this matchup an added layer of history and anticipation for fans across the league.
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