Paige Bueckers is entering a new space in the WNBA world. She is not only active on the court and in brand campaigns, but now doing it alongside the league’s elite. Her latest collaboration paired her with A’ja Wilson, even though they represent different teams. Wilson is widely considered royalty in the league, becoming the only player in WNBA or NBA history to win the scoring title, MVP, Defensive Player of the Year, and Finals MVP in the same season.
Sharing a campaign with a name of that caliber signals something bigger. It shows that beyond basketball, Bueckers is already viewed as one of the most marketable figures in the sport. Brands are leaning into her growing influence and strong connection with fans. Seeing both players together – each in their respective uniforms – felt symbolic. It was competitive energy blended with mutual respect.
Star power beyond the hardwood
The deodorant campaign did more than promote a product. It offered a glimpse into how both players prepare before stepping onto the floor. Their pre-game rituals quickly became a talking point for fans, each for different reasons.
Bueckers’ routine is rooted in music. She relies on her favorite playlist to lock in mentally and build energy before tip-off. That detail immediately resonated with supporters, many of whom are now eager to know exactly what tracks fuel her mindset before she hits the court.
Wilson’s ritual caught people off guard in a different way. Her go-to pre-game staple includes gummy sour worms – an unconventional choice that instantly became a fan favorite. For many, it was both relatable and surprising that one of the league’s most dominant figures sticks to something so simple and personal before competing.
Human moments that elevate the brand
What made the commercial stand out is how much it revealed. Instead of just highlighting two stars, it humanized them. It reinforced why both are among the most sought-after names in women’s basketball today.
For Bueckers, rubbing shoulders with WNBA royalty while sharing pieces of her routine reflects her current trajectory. She is no longer just a promising talent – she is becoming part of the league’s central conversation, on and off the court.
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