Johnson recognized the financial barriers facing minority communities and used his business network to help struggling companies stay afloat
When the COVID-19 pandemic brought much of America's economy to a standstill in 2020, small businesses faced an immediate fight for survival.
Securing emergency financial assistance was particularly difficult for many Black, Latino and women entrepreneurs, , especially for owners without established relationships with major banks.
Magic Johnson recognized that gap and stepped in to help create another route to funding.
Through EquiTrust Life Insurance Company, majority-owned by Magic Johnson Enterprises…
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