Luka Doncic continues to make headlines off the court, and his latest move has the Los Angeles Lakers buzzing ahead of the 2025-26 NBA season.
Known for his flashy playstyle and global appeal, Doncic brought some extra energy to training camp by surprising his Lakers teammates with free pairs of his newest signature sneaker, the Jordan Luka 4.
This offseason has been a whirlwind for Doncic, who’s been front and center across NBA media, from global fan tours and podcast appearances to starring in major Jordan Brand campaigns.
His growing popularity has coincided with the launch of his fourth signature shoe, which first dropped in April 2025 and has since seen several colorway releases. Among the most popular are “Space Navigator,” “Gone Fishing,” and the classic “White Cement.”
Now, with Doncic freshly traded to the Lakers in one of the most talked-about moves of the offseason, he’s embracing his new team not just with words, but with action.
A stylish gift and a team-building move
In a low-key but unforgettable moment, Doncic rolled out a cart full of Jordan Luka 4s at Lakers practice. As players entered the facility, they were greeted with a wide variety of sneakers, including some unreleased colorways.
The response? Instant excitement. Players like Dalton Knecht and others eagerly tried on their pairs, while others simply marveled at the design upgrades.
Built for performance and comfort, the Luka 4 includes advanced tech such as the IsoPlate system for lateral support, Cushlon 3.0 foam for responsive cushioning, and, for the first time in Doncic’s line, a Zoom Air unit in the forefoot.
The outsole also features a compass-inspired motif that replaces cardinal directions with L-U-K-A, adding a personal design touch unique to Doncic’s game and brand.
This wasn’t just a flashy marketing move, it was a team-building gesture that resonated. Known for his unselfish play and leadership on the court, Luka’s sneaker giveaway symbolized his commitment to becoming part of the Lakers family. The scene was filled with handshakes, smiles, and genuine camaraderie – an early sign of chemistry forming in LA’s locker room.
With the Lakers once again in championship conversations, Doncic’s arrival and actions have already started shifting the energy in a positive direction.
The franchise opens its season at home on October 21 against the Golden State Warriors, and fans should expect to see several Lakers players rocking the Luka 4 on court.
As Luka blends his personal brand with one of the NBA’s most storied franchises, one thing is clear: he’s here to make an impact in style and in spirit.
Read the full article here
