Lexie Hull, a player for the Indiana Fever, decided to bring visibility to a topic rarely discussed in women’s sports, menstruation. In a promotional video where she appears wearing a white dress and wine-colored boots, Hull shows that it is possible to play without worrying about stains, using products like tampons. The impact of her message grows when you remember it comes from a basketball athlete facing the physical intensity of the court.
Basketball demands endurance, speed, and focus. For a player, having her period does not only mean dealing with the symptoms of the cycle, it also involves maintaining the performance, coordination, and energy required in every game. By sharing her experience as a professional, Lexie highlights a reality that is often hidden or minimized.
Beyond the visual appeal of the promotional video, her message reminds us that menstruation does not stop for competition. The natural way she talks about it breaks barriers and creates a space where other athletes can feel represented, understood, and empowered to speak about their bodies without fear or shame.
Challenges on and off the court
Lexie Hull’s courage shows how women’s sports can be approached with transparency. Talking about the menstrual cycle is far from irrelevant, as it can affect performance, preparation, and daily life for players. Showing it from the perspective of a player like her helps normalize something that is part of many women’s lives and, though common, is still not openly discussed.
In the end, what started as a visually striking promotional video becomes a powerful reminder that menstruation does not stop athletes, and basketball, with all its intensity, also includes what is natural.
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