In the most calculated move imaginable, the Cincinnati Bengals’ social media team knew exactly what they were doing when they hopped on TikTok’s thirst trap trend-using none other than their franchise quarterback, Joe Burrow, as bait. Not only did the algorithm deliver, landing the clip on the right feeds, but it also went viral in a heartbeat.
Burrow knows how to work the camera
Burrow isn’t just regarded as one of the NFL’s elite quarterbacks, sharing top-tier status with Patrick Mahomes-he’s also proving he has serious game off the field. The video, packed with his most captivating moments from smirks to slow-motion highlights, had fans flooding the comments section in a full-on swoon. Every angle was flattering, every look intentional, and the internet couldn’t get enough.
Many fans agreed there was no mystery here-the Bengals’ social media manager knew exactly the reaction they’d get. And they were right. The combination of close-ups, playful expressions, and casual charm turned a simple post into a viral sensation. Known for his poise in the pocket, Burrow showed he can command attention when the lights aren’t stadium lights too.
From the field to the feed, Burrow wins everywhere
In football circles, whether Joe Burrow belongs in the NFL’s top three quarterbacks has barely been a debate. Over the years, his ranking has shifted due to injuries and the emphasis placed on the talent surrounding him. But now, the annual QB Tiers from Mike Sando at The Athletichas officially crowned him a unanimous Tier 1 quarterback-tied only with Mahomes. That means he’s not just the NFL’s golden boy, but also the internet’s favorite QB.
The Bengals’ cheeky TikTok post proves it: Joe Burrow can win over a defense and an algorithm in the same week. Whether it’s reading coverage or giving the camera that perfectly timed smirk, Burrow is playing both games-and right now, he’s undefeated in both.
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