Andy Murray has always been a man of surprises. From his historic Wimbledon victory in 2013 to his heroic return to professional tennis after hip surgery that threatened to prematurely retire him, the Scot has shown unbreakable resilience. But now, with his sporting career over, Murray has done the unexpected again. He has become the face of a potato brand.The three-time Grand Slam champion and winner of more than 50 million euros in prize money has signed a deal with Albert Bartlett, a renowned Scottish farming company, to be the ambassador for its new advertising campaign. The aim, according to the brand itself, is to promote a healthy lifestyle through sport and a balanced diet.
From the Wimbledon grass to the field
The news has taken the tennis community and its millions of fans around the world by surprise. While it is common for former athletes to enter the business world, few imagined that Andy Murray’s next step after retiring from the circuit (and after his brief stint as Novak Djokovic’s coach) would be linked to a product as everyday as potatoes.
“I’m excited to partner with Albert Bartlett to show the importance of a balanced diet and active lifestyle to communities across the UK,” Murray said after the deal was announced. “I was lucky during my early days as a player to have access to the equipment and facilities needed to play and develop, and as my career progressed, to have the best dietary and training advice available,” he added.
This is not Murray’s first business venture. The Scot has previously invested in startups, gyms and even launched his own line of sportswear. His focus has always been on wellness, sport and physical and mental health. The partnership with Albert Bartlett reinforces that commitment, but gives it a new twist, as it is about taking that message through everyday food.
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