Outspoken sports analyst Colin Cowherd didn’t hold back when it came to describing the current state of the Dallas Cowboys.

On a recent episode of The Herd, the FOX Sports personality used a vivid – and somewhat stinging – analogy to depict the team’s frustrating pattern of underachievement.

Dallas is a sports car. It’s expensive, it’s cool, it’s fun, but it’s always in the shop,” Cowherd declared. “You’re always telling your friends, ‘It’s great, when I can drive it.’ You don’t need a sports car in America, you need an SUV, dependable, shows up for work. Detroit’s an SUV.”

That single comparison has quickly made waves among NFL fans, especially in Texas, where loyalty to the Cowboys runs deep.

The metaphor captures a sentiment many football watchers have been voicing for years-the Cowboys are loaded with talent, but repeatedly fall short in big moments.

Flashy potential, familiar disappointments

Cowherd’s comments strike a chord not only because of the delivery, but because they echo a long-standing criticism of the Cowboys: they have the look and feel of a Super Bowl contender, yet continue to stumble when it matters most.

Dallas has had winning seasons under head coach Mike McCarthy and boasts a roster with stars like quarterback Dak Prescott, linebacker Micah Parsons, and wide receiver CeeDee Lamb.

But despite consistent regular-season success, playoff results have remained elusive. The franchise hasn’t reached a Super Bowl since 1995.

Cowherd didn’t stop with his automotive analogy. He added, “They don’t have to rebuild, they don’t bottom out, but the minute you’re all in and love them – Dak gets hurt, Micah’s unhappy, CeeDee’s holding out.”

Indeed, this offseason has seen uncertainty brewing around key players. Prescott is entering the final year of his contract without a new deal in place.

Meanwhile, contract talks surrounding Lamb and Parsons loom large. The front office’s cautious approach to spending has sparked debates about whether the team is truly committed to winning now.

By comparing Dallas to a luxury sports car that spends more time in the garage than on the road, Cowherd touches on a frustration that fans and critics alike share: the Cowboys have the horsepower, but lack the reliability.

As other franchises like the San Francisco 49ers and Philadelphia Eagles continue to build toward championship contention, Dallas seems stuck in neutral-flashy on paper, inconsistent in execution.

Cowherd’s biting critique may be uncomfortable for fans to hear, but it reflects the reality that unless the Cowboys turn potential into production soon, they risk becoming known more for style than substance. And in the NFL, it’s the dependable SUVs – not the flashy sports cars-that go the distance in January.

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