Caleb Williams is more than just a talented quarterback-he’s redefining the culture in Chicago. Despite the Bears’ loss to the Los Angeles Rams in the NFC Divisional Round on Sunday, Williams continues to set trends that resonate with fans.
The game to determine the second contender for the NFC Championship was played under harsh conditions: temperatures in the teens, cloudy skies, light snow, and wind.
The weather hampered the passing game, yet Williams still completed 23 of 42 passes for 257 yards and two touchdowns, though he was intercepted three times.
Ultimately, Chicago fell 20-17 in overtime, closing out a remarkable season for Williams both on and off the field. Just ask his fans, who seem eager to copy his every move.
Williams is changing his fans’ habits
A report by Barstool Sports before the Rams game highlighted the quarterback’s growing influence on Chicago culture.
An Instagram video showed a group of young men getting manicures and pedicures at a salon, with the overlay reading: “Caleb Williams has Chicago moving different.”
The caption added: “Matcha, headphones, and salon trips for Bears country,” referencing some of Williams’ pregame rituals.
Soldier Field has even capitalized on the trend, serving a cocktail called the “Wired In” matcha-a mix of rum, coconut milk, and matcha, presented in a Bears-branded mug.
Caleb’s matching nails and sweater against the Rams
It’s not just the nails. For the game against Los Angeles, Williams arrived at Soldier Field in a multicolored sweater-reportedly worth $2,000-that matched his painted nails, while sipping on matcha.
Although Williams and the Bears had to endure the defeat, it’s clear the second-year quarterback will continue to set trends. Chicago fans should expect to see more painted nails and bold fashion choices as long as Williams is wearing navy and orange.
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