Brittany Mahomes, a fitness advocate and entrepreneur, is building an empire beyond her role as Patrick Mahomes‘ wife. In July 2025, she unveiled a partnership with OWYN (Only What You Need), a leading plant-based nutrition brand known for allergen-free, vegan protein shakes and bars.
Her Instagram post, seen by 2.1 million followers, showcased a gym session and a giveaway: a Costco Gold Membership, $500 gift card, and an 18-pack of OWYN’s 32g Chocolate Pro Elite Protein Shakes.
“Try this series of movements for your next upper body workout… Fuel with @liveowyn!” Brittany wrote, highlighting availability at Costco, Target, and Amazon. With the plant-based protein market set to hit $280 million in 2025, Brittany’s move taps into a booming wellness trend.
Leading the Kansas City Current’s surge
Brittany’s influence shines in the NWSL (National Women’s Soccer League), the top U.S. women’s professional soccer league. As co-owner of the Kansas City Current alongside Patrick, she’s driven the team’s valuation to $275 million in 2025, a 266% leap from 2024, per Forbes. “As an athlete myself… spotlighting the passion, talent, and grit in women’s sports has been a dream come true,” Brittany said.
A former college and semi-pro soccer player, she led the opening of CPKC Stadium, the first women’s-specific pro soccer venue. Patrick praised her on Sidekicks Conversations: “She started investing in these women, and now they’re one of the best teams in the NWSL.”
Her OWYN campaign aligns with her fitness passion, earning praise on X, with @KCFitLife posting, “Brittany’s OWYN shakes are my go-to post-workout!” The Current’s rise, with 3 million X mentions, reflects her leadership. “She always dreamed of playing for a Kansas City team,” Patrick shared. Instead, Brittany brought the Current back to KC, building a legacy that’s hers alone.
A star beyond the Chiefs’ spotlight
While Patrick, the Chiefs’ QB, made history as the first active NFL player with NWSL equity, Brittany’s the driving force. From OWYN’s viral push to a $275 million franchise, she’s redefining wellness and women’s sports, proving she’s a powerhouse in her own right.
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