When the Dodgers signed Shohei Ohtani for $700 million over 10 years, they did so knowing that they were not only acquiring a player, but also a cultural and commercial phenomenon. The organization understood from the outset that his impact would go beyond baseball, and it has, because in his first year with the Los Angeles team, he has generated a multiplier effect that has strengthened the franchise’s economy as well as its global presence.
The numbers back up Los Angeles’ gamble because Dodger Stadium has consistently recorded sell-out attendance, driven by the public’s desire to see the Japanese star, one of MLB’s most iconic figures today, in action. Added to this phenomenon is the growth in sales of jerseys, caps and official merchandise bearing his name, making the player one of the most commercially profitable in the league.
Shohei Ohtani’s impact on the Dodgers’ global brand
Shohei Ohtani’s value as an asset transcends the US market, and his image has reinforced the Dodgers’ international presence, especially in Asia, where interest in the team has grown significantly. Countries such as Japan, South Korea and Taiwan have increased their consumption of Los Angeles content, thanks to the cultural connection that Ohtani represents.
According to former ESPN reporter Joon Lee, the Dodgers have already recouped the $700 million invested in Ohtani in his first year with the team. This includes revenue from ticket sales, broadcasts and new sponsorships, making Los Angeles a truly global franchise.
Shohei Ohtani fulfills his role on the diamond
In terms of sports, Shohei Ohtani has also not disappointed and has maintained the level that was expected, despite the fact that this season his role has been more focused on hitting and he has done it in a great way, being one of the most consistent players in the team. His combination of power, contact and discipline at the plate has made him a key player in the lineup.
His performance has reinforced the competitiveness of the Dodgers, providing stability and leadership at key moments and now he is preparing to play in the 2026 World Series, after the team activated “playoff mode”, losing only one game in 10 that it has played, leaving out the Cincinnati Reds, Philadelphia Phillies, Milwaukee Brewers and is now waiting for its rival for the Fall Classic.
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