Stephen Curry’s life is not just about three-pointers and the NBA. Off the court, the four-time champion is focused on building a legacy of family health and wellness. His latest passion is Plezi Hydration, a healthy sports drink he co-founded alongside Michelle Obama that aims to revolutionize the market with less sugar and more nutrients.
When Steph found out that Plezi finally hit the shelves at Sprouts Farmers Market across the United States, he couldn’t contain his excitement. In a video he shared on Instagram, he is literally seen running through the store looking for the bottles with contagious energy. “When I found out @drinkplezi was finally available at #sprouts nationwide… I had to run for them,” he wrote enthusiastically.
Ayesha Curry’s funny reaction
Ayesha Curry, who knows her husband’s passion and enthusiasm well, couldn’t resist turning that moment into something viral. In the comments, she joked with laughing emojis and wrote: “The man is running through Sprouts .” Her humorous touch reminded everyone that, despite being a superstar, Steph also experiences everyday and funny moments.
Plezi Hydration is a personal project for Curry, who developed the drink with the active participation of his children, Riley, Ryan, and Canon, as the main taste testers. The drink contains 70% less sugar than other brands, has no artificial ingredients, and includes added nutrients, offering a healthy alternative for families.
Michelle Obama and the social mission
Michelle Obama co-founded Plezi in 2023 as a socially impactful company focused on fighting childhood obesity. Based on her “Let’s Move!” campaign, the drink was created with strict standards: no added sugars, essential nutrients like potassium and zinc, and 75% less sweetness than traditional juices.
Her leadership has been key in turning Plezi from a startup into a serious competitor in the $25 billion-a-year sports drink market. Additionally, thanks to her influence, Plezi partners with organizations like FoodCorps, allocating funds to promote healthy school meals nationwide.
Michelle Obama and Stephen Curry share a vision
Michelle Obama and Stephen Curry look to the future with ambition. Plezi already plans to expand into the healthy snacks market for kids, with low-sugar products like fruit chews and chips. Staying true to their philosophy, the main flavor judges will continue to be kids like Canon Curry, ensuring every product passes the most important test: the children’s palate.
For Steph and Michelle, this mission goes beyond business: it is a bet on a healthier future, where every sip and every snack can make a difference for families and especially for children.
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