Naomi Osaka is not only one of the most famous tennis star, she is a world icon, businesswoman, and also one of the highest paid female athletes in the world.
Her worth sits at an estimated $12.9 million to $45 million in 2025, according to sources, with income coming from prize money as well as lucrative endorsement contracts.
Naomi Osaka’s net worth in 2025
‘Sportskeeda‘ estimates Osaka’s net worth at around $12.9 million, also highlighting that, from prize money, she is near the $22 million, earned from her WTA Tour performances. ‘Celebrity Net Worth‘ estimates a much higher figure, saying her worth is close to $45 million, taking into account her business endeavors and endorsement empire.
This big difference is reflective of how hard it is to estimate a contemporary athlete’s net worth, particularly when endorsements and personal investments are such a dominant factor.
Her successful performances, main source of her money
Osaka has won nearly $23 million in career prize money thanks of her two US Opens and two Australian Opens Grand Slam victories. After quitting and resuming her career to focus on her motherhood and deal with mental illness, she is still one of the top-earning athletes in terms of winnings.
While her prize money paychecks are amazing, it is the endorsement and commercial sponsorships that really fuel her economic empire. Osaka has served as a brand ambassador for some of the world’s largest brands, including:
- Nike (signature fashion and footwear endorsements)
- Yonex (racket sponsorship)
- Louis Vuitton (fashion ambassador)
- MasterCard, BodyArmor, Tag Heuer, Nissan and others
Osaka made more than $60 million a year from endorsements during the peak of her career, making her the highest-paid female athleye globally.
Business ventures beyond tennis
Osaka has also invested heavily in business and ownership ventures:
- KINLÒ Skincare: A product line specifically created for melanated skin
- North Carolina Courage: Investment in the NWSL women’s soccer team
- Hana Kuma: A media firm co-founded with LeBron James’ SpringHill Company
- Evolve: A sports agency that represents athletes and entertainers
Not only do these ventures add millions to her portfolio, they also make her a role model for athletes looking for long-term financial independence.
Regardless of whether her actual net worth is nearer to $45 million or $12.9 million, there is one truth: Naomi Osaka has broken what it means to be a contemporary athlete. She has blurred the lines between peak performance and smart business perception, and her impact goes far, far beyond the tennis court.
With her return onto the tennis scene and with her growing business empire, Osaka’s economic future is as bright as her legacy on the court.
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