The long-standing feud between Jake Paul and UFC President Dana White has become one of the most talked-about rivalries in the world of combat sports.

From accusations of rigged fights to heated criticisms over fighter pay, both men have consistently taken public shots at each other.

But while the tension continues to rise between the two, Logan Paul, Jake’s older brother, has found himself in an increasingly difficult position-caught between familial loyalty and business partnerships.

Jake Paul has carved a unique space for himself in combat sports, leveraging his fame from YouTube into a professional boxing career.

Along the way, he’s taken aim at Dana White and the UFC, questioning their treatment of fighters, their pay structure, and what he perceives as exploitative practices.

White, never one to back down, has responded with equally strong words, even suggesting that Jake‘s bouts are staged for entertainment rather than true athletic competition.

Meanwhile, Logan Paul has gone in a very different direction. In 2022, he partnered with the UFC through his sports drink company, PRIME, which was named the official hydration sponsor of the organization.

That business deal created a strong working relationship between Logan and White-one built on respect and mutual benefit, but one that now places Logan in the middle of a family feud he didn’t ask for.

Logan Paul reflects on brotherhood, loyalty, and business

During a recent episode of his Impaulsive podcast, Logan sat down with UFC interim heavyweight champion Tom Aspinall.

When the topic of Jake‘s feud with White came up, Aspinall asked Logan if he feels pressure to take sides. His response was surprisingly honest.

“No, no. Not every time,” Logan said. “Dude, I will be honest with you. It’s kind of tricky and it’s been a rift in our relationship.

“Because we are brothers-love him to death. Like, literally, would die for this kid. We also have like our separate paths, interests, friendships, and businesses.”

Logan explained that his long-standing admiration for the UFC complicates things.

“I love Dana White and the UFC. I always have since we were ten, you know,” he shared. “A couple of years ago Jake started burning that bridge.

“And I am like-I am included by default. Do I have to not like Dana? But that’s like, kind of, going against like what’s important to me.”

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