LeBron James, the iconic Los Angeles Lakers star, has made a surprising and delightful move off the court. Partnering with Mattel, he’s become the first professional male athlete to be immortalized as a Ken doll, affectionately dubbed “LeBarbie.” This collaboration not only celebrates James’s illustrious career but also his profound impact beyond basketball.
The LeBron James Ken doll stands out with meticulous attention to detail. Dressed in a blue and white varsity jacket adorned with patches representing his jersey number 23, his home state of Ohio, and the “We Are Family” emblem of his foundation, the doll mirrors James’s personal journey. Accessories like Nike sneakers, Beats headphones, and the signature “I Promise” wristband complete the ensemble, capturing the essence of LeBron’s style and commitments.
LeBron James enters Barbie’s world
This venture aligns seamlessly with James’s dedication to uplifting his community. Through the LeBron James Family Foundation, he has championed initiatives in education, housing, and job training. A portion of the proceeds from the doll will support these endeavors, reinforcing his commitment to creating positive change.
Fans eager to own this collector’s item can mark their calendars for April 14, when the doll becomes available at select Target stores, Target.com, Amazon, Walmart, and Mattel Creations, priced at $75. For those in Los Angeles, a special pre-release event is scheduled at the UNDEFEATED store on April 12, offering a limited number of dolls, some autographed by LeBron himself.
There’s no doubt that LeBron continues to dominate on the court, leading the Lakers with over 42,000 career points and multiple championships. Now, he’s expanding his brand off the court with a doll that transcends sports, supports a meaningful cause, and inspires not just young fans and kids, but also collectors eager to bring home their own “LeBron James.”
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