This Friday, September 5, Karol G made history by becoming the first Latin artist to headline the halftime show of an official NFL game outside the United States. The stage was the Arena Corinthians in São Paulo, during the matchup between the Kansas City Chiefs and the Los Angeles Chargers.
The performance, streamed live and free on YouTube, marked a cultural milestone: Latin urban music at the heart of American football.
Karol G and her tropical show
From the very first second, Karol G captured attention with a vibrant stage production, kicking off with Brazilian funk rhythms and an outfit inspired by her album Tropicoqueta.
Surrounded by dancers dressed in yellow and singing in Portuguese, the artist connected with the local audience. She then switched to Spanish and even English, showcasing her versatility and global reach. Many viewers on social media commented that the show was more entertaining than the game itself.
Who is Karol G and why is she in the NFL?
Carolina Giraldo Navarro, known as Karol G, was born in Medellín in 1991. Since her early days on Factor XS in Colombia, she has risen to become one of the most influential voices in reggaeton and urban pop.
With hits like Tusa, Bichota, Provenza, and TQG (with Shakira), she has broken records on digital platforms and won multiple awards, including Latin Grammys and a Grammy.
While Shakira shone at the 2020 Super Bowl alongside Jennifer Lopez, Karol G represents a new generation of Latin artists who blend urban sounds with global appeal. Her presence in São Paulo not only reaffirms the power of Latin music but also opens the door to more collaborations between sports and entertainment in emerging markets.
For many American fans, Karol G is still an unfamiliar figure. But after this show, her name will resonate beyond Latin borders. The NFL bet on her to connect with young and diverse audiences, and the result was a show that left a lasting impression.
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