Jonathan Owens is making headlines for a new kind of deal that shows just how far he’s come in carving out a name of his own, beyond being known as Simone Biles‘ partner. Over the weekend, Owens lit up social media with a wave of support from Bears fans, NFL peers, and Simone‘s global fanbase.
The excitement centered around Owens becoming the new face of GoodSport, a clean, electrolyte-packed sports drink now making its debut in Costco locations across Texas.
In a sun-drenched Instagram reel shared by the brand, Owens is shown grinding through a hot Texas workout, pausing only to hydrate with the drink he now officially endorses.
The caption reads: “Texas heat doesn’t mess around. Neither do we. GoodSport is clean, loaded with electrolytes, and trusted by athletes like @jowens to stay hydrated when it matters most.”
Building his brand one move at a time
GoodSport, which hails from Owens‘ adopted home city of Chicago, isn’t just any sports drink. It packs 1,600 mg of electrolytes, contains zero added sugar, and is enriched with B-vitamins, earning praise from professional athletes seeking cleaner alternatives to traditional energy drinks.
According to PR Newswire, Owens first began using GoodSport back in 2023 and developed a strong connection with the brand, leading to an official partnership.
Now, with his face prominently featured in the product’s marketing rollout, Owens is drawing a fresh wave of praise for his clean-living image and off-field hustle. Comments like “Get it! Good luck with your upcoming season!” and “You’re doing it big, JO!” flooded his social media feed, making it clear that fans are rooting for him as both a player and brand ambassador.
Owens is entering his second year with the Chicago Bears and fifth season overall in the NFL, and he’s coming off a respectable 2024 campaign.
Before his time in Chicago, Owens spent two seasons with the Houston Texans, followed by a productive year with the Green Bay Packers.
Each stop has helped him sharpen his game, and in Chicago, he seems to be settling into a key defensive role. As the Bears look to bounce back and make a statement in the NFC North, Owens‘ reliability and work ethic will be essential.
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