Japan is one of the most interesting teams to have participated in the last World Cups at football level. In one way or another, they have surprised; from a fan base that leaves stadiums clean to the way they combine sport with the art form that most distinguishes them today: anime.
Japan is one of the most interesting cultures in the world and has managed to expand its influence around the globe. Anime has helped in this trend, with millions around the world watching the iconic Japanese series that the country and its creators have to offer.
A launch that goes beyond the uniform
Now, for the presentation of their jersey for the 2026 World Cup, they went a step further: not only did they show a jersey, they created an entire visual narrative in the style of an anime entrance. Inspired by Blue Lock and under the slogan “Ahead… with more freedom”, the design combines the classic Japan Blue with wave patterns that evoke the power of the sea, reinforcing that connection between identity, culture and emotion.
The result was immediate: not only did Japanese fans react, but global fans also began to take an interest in a jersey that connects with more than just football.
The key is to connect with new audiences
The collaboration with Adidas was not limited to design. The brand decided to integrate original music as part of the launch, opting for a strategy closer to entertainment than a simple sports campaign.
That’s where Ado’s “Kira” comes in, a song created as an anthem to accompany this new stage towards the 2026 World Cup. More than a promotional song, it works as the centerpiece of the concept: an entry that mixes national identity, pop culture and soccer in the same product.
Japan is not only looking to represent its national team, but also to expand its reach to audiences who consume anime, music and digital culture, even if they do not follow soccer in the traditional way.
Japan went for experience: a jersey that becomes desirable not only for what it represents on the pitch, but for how it integrates into global culture.
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