The Atlanta Hawks issued a public response after the National Basketball Association canceled the team’s planned “Magic City Night” promotion, saying the franchise was disappointed but would respect the league’s decision.
The controversy began when Atlanta announced a partnership with Magic City, a well-known adult entertainment venue, for a March 16 home game against the Orlando Magic at State Farm Arena. The promotion included co-branded merchandise, themed events, and the serving of the venue’s famous lemon pepper wings.
The announcement quickly drew backlash from around the league, prompting NBA commissioner Adam Silver to intervene.
When we became aware of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks leadership to better understand their plans and rationale.
The commissioner added that the league had received significant concerns from fans, partners, and employees. “I believe canceling this promotion is the right decision for the broader NBA community.”
The Hawks are disappointed by the cancellation
Following the league’s ruling, the Hawks released a statement on social media acknowledging the outcome.
“While we are very disappointed in the NBA’s decision to cancel our Magic City Night promotion, we fully respect its decision,” the team said.
When we became aware of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks leadership to better understand their plans and rationale.
The promotion had also drawn criticism from players across the NBA, including Luke Kornet and Al Horford, who publicly questioned the partnership.
Despite the cancellation, several elements of the March 16 game will proceed with adjustments.
The Hawks’ celebration will go ahead, with modifications
Rapper T.I. is still scheduled to perform at halftime, while previously pre-ordered merchandise tied to the promotion will still be fulfilled, though limited-edition items will no longer be sold at the arena.
The team also confirmed the cancellation of a planned live recording of the Hawks AF Podcast that was set to feature Hawks principal owner Jami Gertz and Magic City founder Michael “Mr. Magic” Barney. Fans who purchased tickets will be contacted directly.
While the Hawks emphasized their goal of celebrating Atlanta’s culture, the league’s decision underscores the NBA’s effort to balance local marketing creativity with broader brand considerations.
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