Reebok continues to solidify its return to the world of basketball with a key move: the signing of DiJonai Carrington, star of the Dallas Wings in the WNBA. This multi-year sponsorship deal aims to strengthen the brand’s presence in professional basketball, highlighted by the launch of its new line of sneakers, the Engine A, which Carrington will wear on the court. This collaboration underscores Reebok’s commitment to positioning itself as a major player in both the NBA and WNBA basketball markets.
Carrington’s addition to the Reebok family is a significant step in the brand’s effort to attract new talent and revitalize its legacy in the sport. As part of this agreement, Carrington will not only promote the brand’s new high-performance sneakers but also help strengthen Reebok’s identity as a leading name in basketball and active lifestyle. “I’m excited to join Reebok Basketball and continue the family legacy. Reebok is officially back, and I can’t wait to bring all that energy to the court,” Carrington said when announcing her partnership.
Angel Reese and Reebok Welcome Carrington
Carrington, who was named the WNBA’s Most Improved Player in 2024, is known for her versatility and explosive energy both offensively and defensively. Averaging nearly 13 points per game and standing out as a defender, the Dallas Wings guard has become one of the league’s most promising players. This signing also highlights Carrington’s personal connection with Reebok, as her father, Darren Carrington, a former NFL player, was also an athlete for the brand during his career. The family tie adds a deeper layer of significance to her partnership with the company.
Carrington joins an elite group of women’s basketball players already representing Reebok, including LSU star Angel Reese, who recently welcomed Carrington via social media. “Welcome to the family, sis!” Reese posted on X, highlighting the camaraderie that defines this new era of Reebok in basketball. The partnership also highlights the brand’s growing focus on supporting women’s basketball, something that Carrington and her teammates embody perfectly.
With this addition, Reebok is not only reaffirming its presence in basketball but also positioning itself as a brand that promotes diversity and the talent of women in sports. Without a doubt, Carrington’s signing is just the beginning of a new chapter for Reebok in the basketball world.
Read the full article here
