Deion Sanders loves headlines, some say that Coach Prime is a natural entertainer with his larger-than-life persona that delivered great results in the fields, plural. One of the most outstanding things that Sanders is known for, is for scoring a home run in the World Series and a touchdown in the Super Bowl, in the same week.
Deion Sanders hit a home run in the World Series while scoring a touchdown in the Super Bowl in the same week
As it happens in sports, with talent comes money and Sanders knew that from the get-go, as a retired American professional football and baseball player and now NCAA coach, Deion is often compared to fellow dual-sport athlete Bo Jackson.
During his professional prime, Deion Sanders was one of the highest-paid athletes in the world, earning $10-15 million per year in the late 1990s between endorsements and contracts from baseball and NFL teams. This is why he cultivated a strong business relationship with the University of Colorado who In December 2022 ended up offering Deion a 5-year, $29.5 million contract to become the head coach of the University of Colorado football team.
In all his career, and adding both his NFL and MLB salaries, Deion Sanders managed to earn just under $60 million in contract money alone – $45 million from NFL salaries and $13 million from baseball salaries.
However, Sanders figured out how to cash checks from huge endorsements with major companies, including Nike, Pepsi, Sega, Burger King, American Express, and Pizza Hut.
While he played professional sports, Deion was married to Pilar Biggers-Sanders from 1999 to 2013, and together they have three children. Their divorce became quite controversial as the former wife claims she found out about his divorce filing after seeing a story on TMZ. The couple had a prenuptial agreement, which called for him to pay her $100,000 per year for every year they were married.
In 1989, Sanders released his autobiography: “Power, Money, & Sex: How Success Almost Ruined My Life.”, to then jumped on the microphone to rap and release “Prime Time” In 1994, on MC Hammer’s Bust It Records.
Deion Sanders has an estimated net worth of $45 million.
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