The recent appointment of Brian Schottenheimer as the new head coach of the Dallas Cowboys has generated a wave of negative reactions among NFL fans and experts. The move, announced by owner Jerry Jones, has been widely criticised for its lack of transparency and for not seeking “better options”.
Schottenheimer, who took over after Mike McCarthy left, has been part of the Cowboys’ coaching staff since 2022 and served as offensive coordinator in 2023. Despite his experience as an assistant with the Jets, Rams and Seahawks, his appointment as the team’s leader has been questioned due to his mixed track record and inconsistency. In addition, his statements did not help much and he already earned several detractors.
In a chat with The Athletic, Schottenheumer was very confident and left a message to the fans that they did not take very kindly. “We’re going to win. And when we win, our coaching staff is going to be in demand. People are going to come after our coaches, because we’re going to win.”
The social media show
Schottenheimer’s appointment and his statements generated a lot of repudiation on social networks and people made their annoyance with the situation
The reaction from fans has been swift. On X, many expressed their displeasure with the appointment, calling it a “clown show” and accusing management of not taking the search for a quality coach seriously. Some even threatened to boycott the team if Schottenheimer took over.
Brian Schottenheimer is an American football coach who currently serves as the offensive coordinator for the Dallas Cowboys in the National Football League (NFL)
Brian Schottenheimer is a coach with more than 25 years of NFL experience, known for his offensive approach and family legacy. Throughout his career, Schottenheimer has been an offensive coordinator with teams such as the New York Jets, St. Louis Rams, Seattle Seahawks and Dallas Cowboys. In 2023, he took over as offensive coordinator for the Cowboys, where the team’s offense led the league in points per game, averaging 29.9.
Now with a more important role, Schottenheimer will look to achieve important things and with it, silence the criticism that has been received by both him and his team. The manager knows that at the beginning he does not have so much support, but he will try to earn it on the field of play.
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