Data beats narrative. And when data is combined with accumulated experience, the decision made is usually a very good one. That’s why you should go for Keon Coleman if you want to have a luxury WR on your team.

Simple, the data shows good results for this year. Or at least that’s what it projects. We mix this with what Coleman did last year with the Bills. A real madness.

He has Josh Allen, he has the role, and he has the story

We break down the technical prose to understand it much better: Amari Cooper left, Buffalo did not bring in anyone serious to compete, and Coleman was left as the natural option to grow in volume. With the table set for him alone, it will all be up to him

The boy, who was a first-round pick in 2024 and caught 29 passes in 2024, seems few. But he ranked third among receivers with at least 50 targets. When he was called upon to do the work, he did a lot of damage

In weeks seven and eight he was in full condition. He then averaged 16.5 points per game (PPR). Then came an injury that put him out of action for a while. That doesn’t erase his accomplishments, it makes him cheaper in the draft. Think about it!

What the numbers say, what the field says

The data is quite clear and forceful, when he played at least 75 percent of the offensive plays, his production increased by 23.4 percent. That’s very good

Not everything stays there. There’s more! He was the 12th most traded player in fantasy leagues, according to PFSN’s Trade Analyzer. What does that tell you? That there are attentive managers. That the market already smells what is coming.

Not everything is rosy. He has a weakness, he lacks depth. He caught only six of 19 long targets in the last 13 weeks. Zero touchdowns there? Yes. But if Allen finds him and the schemes change – as they should – this statistic could become a goldmine.

Is it worth taking the risk? Yes. If you’re in round 10 or beyond and you see Keon Coleman free, don’t think too much about it. That’s how you win in fantasy: by anticipating

This is not just any wide receiver. He is a real talent, with pedigree, who played little and poorly in a context that no longer exists. And now, with a clearer role, without rivals to take away his prominence, he can become the favorite receiver of one of the best quarterbacks in the NFL.

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